![David Friesema, the CEO of Sleep Country Canada, sits on the new "Bloom" mattress, as he poses for a photo at a store in Toronto on Wednesday, May 10, 2017. Sleep Country David Friesema, the CEO of Sleep Country Canada, sits on the new "Bloom" mattress, as he poses for a photo at a store in Toronto on Wednesday, May 10, 2017. Sleep Country](https://l450v.alamy.com/450v/2hrc27w/david-friesema-the-ceo-of-sleep-country-canada-sits-on-the-new-bloom-mattress-as-he-poses-for-a-photo-at-a-store-in-toronto-on-wednesday-may-10-2017-the-head-of-sleep-country-canada-hopes-its-new-bed-in-a-box-e-commerce-business-will-appeal-to-tech-savvy-customers-and-those-who-live-too-far-to-visit-its-stores-but-ceo-david-friesema-said-its-latest-foray-doesnt-mean-the-company-has-plans-to-abandon-its-showroom-business-model-any-time-soon-the-canadian-pressaaron-vincent-elkaim-2hrc27w.jpg)
David Friesema, the CEO of Sleep Country Canada, sits on the new "Bloom" mattress, as he poses for a photo at a store in Toronto on Wednesday, May 10, 2017. Sleep Country
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Amazon.com: Sealy Posturepedic Spring Bloom Medium Feel Mattress and 9-Inch Foundation, Twin : Home & Kitchen
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